Story Marketing for SMB (SAM13EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- How to define story marketing
- How to recognize and use the essential tools of story marketing
- How to understand the basics of good storytelling
- How to examine ways to connect with your customers
- How to refine your company brand for story marketing
- How to discover and build your own story
- How to polish your story for maximum results
What Topics are Covered?
- Story Marketing Toolkit
- Storytelling Essentials
- Connecting with Customers
- Refining Your Brand
- Building Your Story
- Polishing Your Story
Course Content
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Academy Topics
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
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Story Marketing Toolkit
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Which Came First: The Chicken or The Egg?
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Your Inspiration
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Pre-Assignment Review
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Your Toolkit
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Toolbox Inventory Activity
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Storytelling Essentials
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What Exactly is a Story?
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Ingredients of a Good Story
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Identifying a Hero, Challenge, and Resolution
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Story for Your Brand
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Setting Goals
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The Truth Test
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Positive vs. Negative
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Connecting with Customers
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Connecting with Customers
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Understanding Your Customers
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Brainstorming
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Refining Your Brand
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Refining Your Brand
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Understanding Your Company
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Inventory of Key company Facts
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Identifying Your Message
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Keywords
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Strengthening Your Brand
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Taking Stock
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Building Your Story
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Show and Tell
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Parts of Your Story
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Heroes and Villains
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Plan for Success
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Your Story Board
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Writing Your Story
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Getting Started
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Rough Draft
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Polishing Your Story
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Polishing a Rough Draft
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Color Commentary
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Adding Color
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The Editing Process
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Editing Checks
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Peer Review
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Personal Action Plan
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Course Summary
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Recommended Reading List
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Post-Course Assessment
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Post-Course Assessment
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