Course Overview

What Will Students Learn?

• The value of social media to your marketing plan
• How to create and launch a social media marketing plan
• How to select the right resources for a social media marketing team
• How to use social media to build an internal community
• How to use metrics to measure the impact of a social media plan
• How to manage difficult social media situations
• The features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
• How a blog adds value to a social media plan
• About specialty sites and social media management tools
• How to stay on top of social media trends and adjust your plan as the online world evolves

What Topics are Covered?

• What is social media?
• Understanding the marketing mix
• Developing a social media plan
• Building your social media team
• Using social media to build internal communities
• Analyzing your impact with metrics
• Keeping on top of the trends
• Damage control
• Using Facebook, LinkedIn, and Twitter
• Building a blog or vlog (including using YouTube)
• Using specialty sites (e.g. Pinterest and Yammer)
• Using social media management tools
• Launching your plan