Public Relations Boot Camp (BCO11EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Apply the different purposes to strategic vs. tactical PR
- Design a PR strategy
- Develop strong relationships with reporters and journalists
- Take their communication skills to a higher level
What Topics are Covered?
- Public relations
- Building your PR plan
- Structuring messages
- Establishing media guidelines
- Managing the media
- The press release
- PR and the crisis
- Social media and public relations
Course Content
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Academy Topics
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Pre-Assignment
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Pre-Course Assessment
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Public Relations
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Introduction
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Pre-Assignment Review
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What Public Relations Is All About
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Building Your PR Plan
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Defining Reality
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Defining the Goal
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Selecting Your Strategy and Tactics
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The Plan
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Getting Down to Business
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Wisdom Work
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Structuring Messages
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Creating Your Media Image
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Getting Clear on Your Message
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Making Connections
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Media Kits
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Creating Strong, Positive Messages
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Establishing Media Guidelines
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Defining Guidelines
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Two Groups are Better Than One
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Selecting a Spokesperson
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Approval Process
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Managing the Media
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Building Rapport with Reporters
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Answering Tough Questions
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Speaking in Sound Bites
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Getting Creative
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Options When You Have “No Comment”
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The Press Release
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Before You Start
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Other Options
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The Basics
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Give it a Shot
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PR and the Crisis
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Business Continuity and Recovery
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Setting Priorities
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Essential Crisis Plan Elements
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Exercising Options
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Reviewing and Revising
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Social Media and Public Relations
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Where It Is
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Monitoring Tips and Tricks
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Recommended Reading List
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Personal Action Plan
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Post-Course Assessment
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