Marketing For Small Business (STP09EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Describe the essential elements of a marketing plan, no matter the size of the business
- Apply tools and strategy to create a marketing plan that supports the growth of their small business
- Use six steps to create, implement, and review a marketing plan
- Leverage the best of Internet and social media marketing
What Topics are Covered?
- Marketing for small business
- Elements of a successful marketing message
- The marketing cycle in small business
- Marketing strategies
- Implementing your plan
- Internet marketing basics
Course Content
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Academy Topics
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Marketing for Small Business
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Defining Marketing in the Small Business Context
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Pre-Assignment Review
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Elements of a Successful Marketing Message
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Your USP
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Making Connections
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Building the Relationship
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Influence and Persuasion
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Testing and Revising
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The Marketing Cycle in Small Business
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Marketing Essentials
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Stage One: Consumer and Market Analysis
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Stage Two: Analyzing the Competition and Yourself
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Stage Three: Analyzing Distribution Channels
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Stage Four: Creating a Marketing Plan
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Bringing it All Together
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Making Connections
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Identifying Marketing Strategies
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Key Marketing Strategies for Small Businesses
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Getting the Most Bang for Your Buck
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Making Connections
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Top Ten Strategies for Success
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Identifying Opportunities (Part One)
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Identifying Opportunities (Part Two)
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A Simple Marketing Plan for Small Budgets
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Implementing Your Plan
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What is a Marketing Budget?
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Four Rules for Establishing Your Budget
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Managing Your Budget
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Stage Five: Implementing and Evaluating
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Stage Six: Reviewing and Revising
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Internet Marketing Basics
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What It Looks Like
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Popular Strategies
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Sharing Messages
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E-mail Marketing
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What is SEO?
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Leveraging Social Media
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Recommended Reading List
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