Identify and Evaluate Marketing Opportunities (SAM05EO)
Instructor
Savvy
Reviews
Course Overview
How You Will Benefit:
- Identify marketing opportunities
- Gather the proper information so that you can make a good decision
- Objectively evaluate each opportunity
- Choose the marketing opportunities that are right for you
What You Will Cover:
- What is marketing?
- Performing a needs analysis
- Big picture planning (SWOT)
- Performing market research
- Recognizing trends
- Identifying opportunities
- Basic analytic and evaluation tools
- Forecasting tools
- Creating a marketing plan
- Creating a communication plan
Course Content
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Academy Topics
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Personal Objectives
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What is Marketing?
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The Best Marketing
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Performing a Needs Analysis
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Big Picture Planning with SWOT Analysis
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Performing Market Research
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Recognizing Trends
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Identifying Opportunities
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Basic Analytic and Evaluation Tools
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Picking a Strategy
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Calculating the Benefits
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Case Study
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Forecasting Tools
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Creating a Marketing Plan
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Creating a Communication Plan
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A Personal Action Plan
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Recommended Reading List
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