
Growth Hacking (BSO04EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques of growth hacking
- Review and practice growth marketing strategies
- Identify the essentials of conversion and optimization
- Create your own growth hacking plan
What Topics are Covered?
- Learning the Mindset
- Framing the Need
- Making the Match
- Going Live
- Maximizing Results
- Optimizing and Moving Forward
Course Content
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Academy Topics
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Learning Objectives
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Pre-Assignment
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Pre-Courses Assessment
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Learning the Mindset
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Growth Hacking Defined
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Mantras of a Growth Hacker
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Making Connections: A Growth Recipe
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Framing the Need
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The Relationship
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Understanding Your Customers
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Making Connections: Who, What, How
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Product Market Fit (PMF)
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Making Connections: What Do You Know?
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Understanding Your Company
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Making Connections: Inviting and Using Feedback
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Making the Match
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Making the Match in Growth Hacking
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Relationships Reviewed
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Making Connections: Get the FAQs
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Building an Effective Audience
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Making Connections: An Enduring Outlook
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Elements of Negotiation
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Social and Emotional Intelligence
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Making Connections: Positive Outcome
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Unique Selling Proposition (USP)
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Making Connections: Your USP
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Going Live
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Process Steps
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Making Connections: Workplan Development
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Reaching Customers
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Making Connections: Making it Look Good
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Making Connections: Getting Noticed
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Creating a Project Plan
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Making Connections: Creating a Plan for Success
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Your Growth Hacking Outline
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Maximizing Results
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The Path to Growth Hacking Success
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Defining Success
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Learning to Experiment
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Making Connections: A Trial
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Optimizing and Moving Forward
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Optimizing
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Ingredients for Optimization
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Examining your Ingredients
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Making Connections: Task Check
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Resources and Inspiration
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Searching for More Information Activity
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Personal Action Plan
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Course Summary
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Recommended Reading List
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Post-Course Assessment
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