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SMB & Startup

Entrepreneurship 101 (STP06EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Assess your own entrepreneurial capabilities
  • Outline and evaluate a business and product idea
  • Identify your target market and customers
  • Develop your value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create key business planning documents
  • Create financial projections for your business and gather funding
  • Create a product development plan, marketing plan, & sales strategy
  • Identify ways to protect your intellectual property
  • Describe effective ways to brand your product
  • Launch and grow your business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help you on your journey

What Topics are Covered?

  • What it takes to make it
  • Resources to consider
  • Laying the groundwork
  • Building on your business idea
  • Business ownership options ]
  • Key documents to prepare
  • Gathering funding and developing your product
  • Creating a sales and marketing strategy
  • Branding 101
  • Setting up your office
  • Launching the business
  • Keeping the business moving
  • Being an entrepreneurial leader
  • Bringing it all together

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • What It Takes to Make It

    • Pre-Assignment Review

    • Traits of an Entrepreneur

    • Resources to Consider

    • Laying the Groundwork

    • Finding Business Ideas

    • Considering the Options, Part One

    • Outlining Your Ideas

    • Considering the Options, Part Two

    • Assessing Your Ideas

    • Considering the Options, Part Three

    • Evaluating Your Capacity for Risk

    • Building On Your Business Idea

    • Developing Your Product Idea

    • Identifying Your Target Market and Customers

    • Developing Your Value Proposition

    • Creating Financial Projections

    • Business Ownership Options

    • Types of Business Ownership

    • Purchasing a Franchise

    • Purchasing an Existing Business

    • Key Documents to Prepare

    • Business Plan

    • Executive Summary

    • Pitch Deck

    • 30-Second Pitch

    • Practicing the Pitch

    • White Papers

    • Gathering Funding

    • The Basics of Financial Statements

    • Brainstorming Solutions

    • Funding Options

    • Developing Your Product

    • The Steps of Product Development

    • Protecting Your Intellectual Property

    • Creating a Sales and Marketing Strategy

    • Introduction to Marketing

    • Stage One: Consumer and Market Analysis

    • Stage Two: Analyzing the Competition and Yourself

    • Stage Three: Analyzing Distribution Channels

    • Stage Four: Creating a Marketing Plan

    • Making Connections

    • Stages Five and Six: Implement, Evaluate, Review, and Revise

    • Leveraging Social Media

    • Building Your Sales Force

    • Branding 101

    • What Branding Is All About

    • Developing Your Brand Name

    • Developing a Slogan

    • Types of Logos

    • Getting Creative

    • Setting Up Your Office

    • Choosing a Location

    • The Pros and Cons of Home-Based Businesses

    • Launching the Business

    • Getting Off the Ground

    • Setting Up Your Organizational Chart

    • Recruiting and Engaging the Right People

    • Keeping the Business Moving

    • Keeping Track of Your Business

    • Growing Your Business

    • Don’t Give Up!

    • Being an Entrepreneurial Leader

    • Michael Gerber’s Three Perspectives

    • Case Study

    • Bringing It All Together

    • Recommended Reading List

    • Personal Action Plan

    • Post-Course Assessment

Paid
  • Lessons 71
  • Skill Beginner
  • Last Update 27/02/2025