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E-Commerce Management (STP04EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Describe what the terms e-commerce and m-commerce mean
  • Develop an e-commerce business plan
  • Evaluate e-commerce software options
  • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Test, launch, and update your e-commerce site
  • Design engaging, responsive web content
  • Understand e-commerce payment options and choose appropriate options for your site
  • Use appropriate tools to track key e-commerce metrics
  • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
  • Create a marketing plan with all the essential elements
  • Market your online store using social media and other appropriate channels
  • Use discounts and promotions to market your e-commerce business
  • Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
  • Protect your intellectual property
  • Identify the rules and regulations that will govern your e-commerce businesses

What Topics are Covered?

  • Getting to Know E-Commerce
  • E-Commerce Building Blocks
  • Software Options and Solutions
  • Building Your Online Store
  • The Finishing Touches
  • Creating an Engaging User Experience
  • Transaction Management
  • M-Commerce
  • E-Commerce Analytics
  • Supporting Your E-Commerce Business
  • Security and Fraud Awareness
  • Rules and Regulations

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Getting to Know E-Commerce

    • What's is E-Commerce?

    • The Six Models

    • The Language of E-Commerce

    • E-Commerce Building Blocks

    • What’s Your Goal?

    • The E-Commerce Business Plan

    • Making Connections

    • Software Options and Solutions

    • Looking at the Options

    • Test Driving

    • Building Your Online Store

    • Your Internet Address

    • Navigating Through Your Site

    • Building Effective Product Pages

    • Shopping Cart Features

    • Optimizing the Checkout Process

    • Additional Site Elements

    • Pre-Assignment Review

    • The Finishing Touches

    • Testing, Launching, and Updating

    • Making Connections

    • Creating an Engaging User Experience

    • Designing Engaging Web Content

    • Building Relationships

    • Making Connections

    • Transaction Management

    • M-Commerce

    • E-Commerce Analytics

    • Key Metrics

    • Tools to Track Data

    • Making Connections

    • Supporting Your E-Commerce Business

    • Making Connections

    • Marketing Your E-Commerce Business

    • Creating a Marketing Plan

    • Essential E-Commerce Marketing Channels

    • Marketing with Social Media

    • Making Connections

    • Creating Promotions that Make You Money

    • Security and Fraud Awareness

    • Protecting Your Customers and Your Business

    • Intellectual Property on the Internet

    • Rules and Regulations

    • Trade Rules and Regulations

    • Privacy Regulations

    • Making Connections

    • Recommended Reading List

    • Post-Course Assessment

    • Post-Course Assessment

    • Personal Action Plan

    • Post-Course Assessment

Paid
  • Lessons 53
  • Skill Beginner
  • Last Update 27/02/2025