Digital Transformation (BMO06EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Define digital transformation
- Understand why it matters
- Pinpoint which businesses are succeeding and how they are doing it
- Get started on your own company’s digital strategy.
What Topics are Covered?
- Digital Transformation – What Is It? Why Does It Matter
- Where Do We Start?
- Who Is Doing It Well
- Awareness Is The First Step
- Let’s Do This
- Make A Plan
Course Content
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Academy Topics
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
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Digital Transformation – What Is It? Why Does It Matter?
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Defining Digital Transformation
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Why?
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Where Do We Start?
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Start Thinking About Changes
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Questions to Ask
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Customer Interaction
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Who Is Doing It Well?
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Mistakes That Can be Made
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Case Study Review
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Case Study 1: Netflix
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Case Study 2: Domino’s
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Case Study 3: The Washington Post
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Case Study 4: Air New Zealand
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Case Study 5: Town of Cary, North Carolina
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Awareness Is The First Step
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Use Technology to Build on Success
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Let’s Do This
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Things to Keep in Mind
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Make A Plan
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Digital Transformation Plan
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Summary
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Personal Action Plan
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Recommended Reading List
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Post-Course Assessment
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