Creating a Positive Work Environment (LDR04EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from clickthroughs
- Decide whether they will write your own ads or enlist help
What Topics are Covered?
- Understanding AdWords lingo
- Creating an AdWords strategy
- Creating a PPC campaign
- Creating groups
- Designing your ads
- Looking at success
What’s Included?
- Instruction by an expert facilitator
- Small, interactive classes
- Specialized manual and course materials
- Personalized certificate of completion
Course Content
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Academy Topics
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Pre-Course Assessment
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Understanding AdWords Lingo
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First Up, SEO
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Pre-Assignment Review
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AdWords Defined
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How PPC Works
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Creating an AdWords Strategy
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Planning
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Choosing Keywords
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Getting Good with Keywords
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Long Tail and Short Tail
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Understanding Ad Groups
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Creating a PPC Campaign
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Setting Your PPC Budget
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The Quality Score
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Designing Your Ads
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Choosing Your Language
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Persuasive Techniques
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Keeping Your Eyes Open
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Structuring your Ad
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Looking at Success
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Understanding Key Metrics
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Higher Clickthrough Rates (CTR) Help
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Setting Up Split Tests
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Using Google’s Display Network (GDN)
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When to Ask for Help
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To Be Continued
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Recommended Reading List
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Post-Course Assessment
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