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Marketing and Sales

Conference and Event Management (SAM03EO)

Instructor

Savvy

Reviews 0 (0 Reviews)

Course Overview

What Will Students Learn?

  • How to plan a complete corporate event, including an agenda, budget, and goals
  • How to keep your event on budget
  • How to select an appropriate venue
  • How to design a promotional plan
  • How to determine whether partners, sponsors, and volunteers can help to make your event unforgettable
  • How to select speakers and a master of ceremonies to add impact to your event
  • How to engage your event participants
  • How to evaluate the process once it is all wrapped up

What Topics are Covered?

  • Event planning essentials
  • Budgeting basics
  • Getting others on board
  • Promotion
  • Selecting the venue
  • Feeding the masses
  • Selecting speakers and a master of ceremonies
  • Engaging the audience
  • Before and during event day
  • After the event
  • Practicing planning

Course Content

  • Academy Topics
    • Course Overview

    • Learning Objectives

    • Pre-assignment

    • Pre-Course Assessmnet

    • Event Planning Essentials

    • Setting Goals And Objectives

    • Getting Organized

    • Budgeting Basics

    • Budget Planning

    • Pre-assignment Review

    • Getting Strict About The Budget

    • Getting Others On Board

    • Getting The Right People Doing The Right Things

    • Connecting With Partners And Sponsors

    • Inviting Sponsors

    • Promotion

    • Getting The Word Out

    • Strategies

    • Gathering Support

    • Selecting The Venue

    • Brainstorming

    • Picking An Appropriate Place

    • Feeding The Masses

    • Setting Up The Menu

    • Considerations

    • Selecting Speakers And A Master Of Ceremonies

    • People In Your Event

    • Engaging The Audience

    • Make Your Event Memorable

    • Before And During Event Day

    • Before The Event

    • Event Day

    • After The Event

    • Gathering Feedback

    • Feedback Questions

    • Designing Feedback

    • Creating The Conference Report

    • Holding The Post-event Meeting And Thanking Those Involved

    • Practicing Planning

    • Creating An Event Plan Draft

    • Personal Action Plan

    • Course Summary

    • Post-Course Assessment

Paid
  • Lessons 41
  • Enrolled 1
  • Skill Beginner
  • Last Update 27/02/2025