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Business Communication

Communication for Small Business (BCO03EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Define the essential pieces of communication
  • Customize these essential pieces for their company
  • Identify the processes and plans needed for clear communications
  • Develop, maintain, and evolve effective content for their communications

What Topics are Covered?

  • Key communication components
  • Your communications plan
  • The five C’s of a successful message
  • Communication strategies
  • Sharing information through media releases
  • Communicating online
  • Using stories to communicate
  • Polishers and time savers
  • Enhancing your results
  • Maintaining your message in crisis

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Key Communication Components

    • What Communication Is All About

    • Pre-Assignment Review

    • The Building Blocks

    • Business and Marketing Strategy

    • Public Relations Plan

    • Working on the Plan

    • Elevator Pitch and Executive Summary

    • Developing Your Pitch

    • Practice Makes Perfect

    • Your Communications Plan

    • Introduction

    • Selecting Your Communications Destination

    • Choosing a Communications Route

    • Making Connections

    • Establishing a Communications Vehicle

    • Developing an Approval Process

    • Inbound vs. Outbound: How Can We Help You?

    • The Five C’s of a Successful Message

    • Be Clear

    • Be Concise

    • Be Complete

    • Be Correct

    • Be Compelling

    • Communication Strategies

    • Setting a Goal for Each Communications Piece

    • Strengthening Your Core Message

    • Sharing Information Through Media Releases

    • Key Pieces of the Media Release

    • Drafting Your Message

    • Getting Into It

    • Communicating Online

    • Blogging Tips and Tricks

    • Making Connections

    • Connecting Through Social Media

    • Social Media Plan Worksheet

    • Using Stories to Communicate

    • The Importance of Story

    • Tell Me A Story

    • Polishers and Time Savers

    • Communication Fact Sheets

    • Getting It Together

    • Reduce, Re-Use, and Recycle

    • Enhancing Your Results

    • Search Engine Optimization (SEO)

    • Optimizing Our Results

    • Taking Your Communication Pulse

    • Focusing on the Research

    • SWOT Analysis

    • Making Connections

    • Maintaining Your Message in Crisis

    • Recommended Reading List

    • Personal Action Plan

    • Post-Course Assessment

Paid
  • Lessons 56
  • Enrolled 1
  • Skill Beginner
  • Last Update 27/02/2025