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Business Communication

Introduction to E-mail Marketing (DGM02EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyze the different applications of e-mail marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign

What Topics are Covered?

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving

Course Content

  • Academy Topics

    • Course Overview

    • Pre-Assignment

    • Getting to Know E-mail Marketing

    • What is E-mail Marketing?

    • Glossary of Terms

    • History of E-mail Marketing

    • Getting it Right

    • Setting Up Your Audience

    • Gathering Contacts

    • Rules and Regulations

    • Staying Organized

    • The Tools

    • Setting Up A Plan

    • Choosing an E-mail Marketing Provider

    • Get Practical

    • Designing Yor Campaign Strategy

    • Looking at Your Campaign Strategy

    • What's Your Campaign Strategy?

    • Going Beyon the Basics

    • Crafting Message for Each Campaign

    • Pre-Assignment Review

    • Crafting Your Message

    • The Message is The Message

    • Desaigning an Eye-Catching E-mail

    • Choosing the Right Design

    • Making Connections

    • Make This Easy

    • Good Habits Get Optimal Result

    • Be a Good E-mailer

    • Smart Rules Apply

    • Conversions

    • Designing Content That Has Value

    • Developing Different Types of Content

    • What to Write

    • Give People What They Want

    • Be Green...Evergreen That Is!

    • Topic Generator

    • Let's Get to Work

    • Subjects Lines and Action Calls

    • Great Subject Lines

    • Action Items

    • Use Strategy with Your Call to Action

    • If It Doesn't Get Measured, It Can't Be Counted

    • Key Metrics

    • Revenue Per E-mail Sent

    • Timing Your E-mail Message

    • Test Before You Send

    • Test Driving

    • Making Connections

    • Writing Your Initial Welcome E-mail

    • Recommended Reading List

    • Personal Action Plan

    • Post Course Assessment

    • Pre-Assignment Quiz

Free
  • Lessons 52
  • Skill Beginner
  • Last Update 27/02/2025