Course Overview

What Will Students Learn?

• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy

What Topics are Covered?

• Defining the Terms
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms
• Creating Brand-Focused Messages
• Building Customer Trust
• Developing a Communication Strategy
• Reviewing and Revising

What’s Included?

• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion