Identifying and Combatting Fake News (TDF06EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- How to define ‘fake news’
- How to recognize the difference between ‘fake news’ and objective reporting
- How to understand the impacts of ‘fake news’ on your organization
- How to examine proactive strategies and how they work
- Learn reactive strategies and why they are essential
- How to discover opportunities for promotion and growth within ‘fake news’
- How to create their own ‘fake news’ action plan
What Topics are Covered?
- Evolution of “The Truth”
- The Challenge of “Social”
- Life of a Target
- Deconstructing Fake News
- Coping with a Crisis
- Proactive Approaches
Course Content
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Academy Topics
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
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Evolution of ‘The Truth’
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The Truth
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Pre-Assignment Review
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Fake News Defined
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Making Connections: Your Thoughts
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The Media Safety Valve
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Making Connections: Your Advisors
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The Challenge of ‘Social’
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What is the Purpose of the Media?
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Making Connections: Social Communication
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Feeding the Machine
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Making Connections: Your Advisors
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Life of a Target
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Links in the Chain
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How Fake News Spreads
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You as a Link
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Making Connections: Power of Persuasion
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Understanding Your Company
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Making Connections: Newsfeed Search
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Forums for Your Audience
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Making Connections: Storefront Review
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Deconstructing Fake News
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Deconstructing Fake News
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Making Connections: A Fake News Encounter
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Separating Fact from fiction
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Making Connections: Real or Fake
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Coping with a Crisis
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Coping with a Crisis
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From Crisis To Opportunity
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Crisis Defined
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Shrinking the Target
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Making Connections: Reaction Time
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Staying Clear of the Smear
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Real Versus Fake Revisited
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Proactive Approaches
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Letting Social Media Serve You
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Understanding Your Customers
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A Closer Look at Customers Activity
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Relationships Reviewed
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Making Connections: A Look at Methods
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Examining Your Ingredients
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Making Connections: Checklist
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Reaching Out Online
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Making Connections: Reaching Out
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Maintaining the Momentum
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Your Fake News Reaction Online
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Personal Action Plan
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Summary
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Recommended Reading List
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Post-Course Assessment
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