Course Overview

What Will Students Learn?

• Define what crowdsourcing is and its value to businesses
• Determine when crowdsourcing makes sense for a project
• Describe the crowdsourcing process
• Identify platforms and social media tools that can support your crowdsourcing campaigns
• Describe the major types of crowdsourcing, including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding
• Attract and engage your crowd

What Topics are Covered?

• What is crowdsourcing?
• The crowdsourcing process
• Choosing your crowdsourcing platform
• Types of crowdsourcing (microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding)
• Social media and crowdsourcing
• Engaging the crowd
• Test driving