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Marketing and Sales

Telemarketing – Using the Telephone as a Sales Tool (SAM14EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Build trust and respect with customers and colleagues.
  • Warm up your sales approach to improve success with cold calling.
  • Identify ways to make a positive impression.
  • Identify negotiation strategies that will make you a stronger seller.
  • Create a script to maximize your efficiency on the phone.
  • Learn what to say and what to ask to create interest, handle objections, and close the sale.

What Topics are Covered?

  • Verbal communication
  • To serve and delight
  • Exceptional things about telephone sales
  • Building trust
  • Negotiation primer
  • Communication essentials
  • Developing your script
  • Pre-call planning
  • Phone tag and call backs
  • Following up and closing the sale

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Pre-Assignment Review

    • Verbal Communication

    • Being Yourself and Sounding Your Best

    • A Service Image

    • To Serve and Delight

    • What You Say and What it Means

    • Planning the Ideal Answer

    • Exceptional Things about Telephone Sales

    • Building Trust

    • It’s More Than Just a Phase

    • Phases of Negotiation

    • Types of Negotiation

    • Communication Essentials

    • Active Listening Skills

    • Ten Ingredients for Good Communication

    • Asking Good Questions

    • Developing Your Script

    • The Basic Script

    • Sample Script

    • Making the Script Yours

    • Pre-Call Planning

    • Phone Tag and Call Backs

    • Following Up

    • Closing the Sale

    • Recommended Reading List

    • Post-Course Assessment

    • Post-Course Assessment

    • Personal Action Plan

    • Post-Course Assessment

Paid
  • Lessons 30
  • Skill Beginner
  • Last Update 27/02/2025