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Marketing and Sales

Marketing and Sales (SAM06EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get their name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use their time rather than their money to market their company effectively.
  • Understand how to perform a SWOT analysis.

What Topics are Covered?

  • Defining marketing
  • Recognizing trends
  • Doing market research
  • Strategies for success
  • Mission statements
  • Brochures
  • Trade shows
  • Developing a marketing plan
  • Increasing business
  • Saying no to new business
  • Advertising myths
  • Networking tips

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Pre-Assignment Review

    • Defining Marketing

    • Recognizing Trends

    • Doing Market Research

    • Strategies for Success

    • Top Ten Strategies for Success

    • Identifying Opportunities (Part One)

    • Identifying Opportunities (Part Two)

    • Mission Statements

    • Brochures

    • Trade Shows

    • Why Attend a Trade Show?

    • Preparing for a Trade Show

    • Developing a Marketing Plan

    • The P’s of Marketing

    • SWOT Analysis

    • A Simple Marketing Plan for Small Budgets

    • Increasing Business

    • Saying No to New Business

    • Advertising Myths

    • Networking Tips

    • Recommended Reading List

    • Post-Course Assessment

Paid
  • Lessons 25
  • Skill Beginner
  • Last Update 27/02/2025