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SMB & Startup

Basic Business Management: Boot Camp for Business Owners (STP01EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • How to apply the best methods for creating, leading, and managing their own business
  • Ways to establish an organizational framework through operations, finance, and leadership
  • Techniques for setting up an effective and efficient system for hiring, retaining, and succession planning
  • How to start researching and designing a strategic plan
  • How to describe the essential elements of marketing, sales, and their company brand
  • How to apply financial and accounting terms correctly

What Topics are Covered?

  • Who are you and what are you about?
  • Designing your organizational structure
  • Introduction to operations management
  • Understanding financial terms and budgeting
  • Getting the right people in place
  • Getting your product together
  • Building a corporate brand
  • Marketing and selling your product
  • Planning for the future (including succession planning, goal setting, and strategic planning)
  • Ethics 101 and leadership essentials
  • Building a strong customer care team
  • Training employees for success

Course Content

  • Academy Topics

    • Course Overview

    • Learning Objectives

    • Pre-Assignment

    • Pre-Course Assessment

    • Who Are You and What Are You About?

    • What is Our Business?

    • Pre-Assignment Review

    • The Owner’s Role

    • Keeping Things Moving

    • Designing Your Organizational Structure

    • Bringing the Idea to Life

    • Leveraging Structure

    • Looking at the Options

    • Who is in Charge?

    • Structural Considerations

    • Introduction to Operations Management

    • Defining Operations Management

    • Types of Operations

    • Practical Application

    • Understanding Financial Terms

    • Accounting Terminology

    • General Accepted Accounting Principles (GAAP)

    • Key Reports

    • Getting the Right People in Place

    • Six Essential Steps of Hiring

    • Making Connections

    • Getting Your Product Together

    • Inventory Management

    • Understanding the Value Chain

    • Outsourcing Options

    • Quality Control

    • Building a Corporate Brand

    • Your Brand

    • Brand Names and Slogans

    • Developing a Slogan

    • Creating a Visual Identity

    • Types of Visual Identities

    • Working It Out

    • Marketing Your Product

    • Introduction to Marketing

    • Stage One: Consumer and Market Analysis

    • Stage Two: Analyzing the Competition and Yourself

    • Stage Three: Analyzing Distribution Channels

    • Stage Four: Creating a Marketing Plan

    • Making Connections

    • The Final Stages: Implement, Evaluate, Review, and Revise

    • Leveraging Social Media

    • Selling Your Product

    • Building Your Sales Force

    • The Sales Cycle

    • Planning for the Future

    • Introduction to Strategic Planning

    • Making Connections

    • The Strategic Plan Pyramid

    • Goal Setting and Goal Getting

    • Setting Achievable Goals

    • Goals with SPIRIT

    • Getting Into It

    • Succession Planning 101

    • What is Succession Planning?

    • Defining Succession Planning

    • Managing Your Money

    • What is a Budget?

    • Managing Your Budget

    • Ethics 101

    • Are You Ready?

    • Sample Codes of Ethics

    • Your Code of Ethics

    • Building a Strong Customer Care Team

    • The Pillars of Success

    • The Remaining Elements

    • Developing and Maintaining Relationships

    • Training Employees for Success

    • Why Continuous Learning?

    • Making Connections

    • Leadership Essentials

    • Leading and Managing

    • Understanding Your Comfort Zone

    • Managing Performance

    • Recommended Reading List

    • Personal Action Plan

    • Post-Course Assessment

Paid
  • Lessons 80
  • Skill Beginner
  • Last Update 27/02/2025