Writing for the Web (BMW06EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect their web hierarchy
- Create engaging content, including catchy headlines
- Enhance their writing with other forms of media
- Make their writing accessible to a variety of readers
What Topics are Covered?
- Getting to know the web
- Creating your content
- Writing for different mediums
- Testing the waters
- Deciding what’s fit to print
- Adding audio and video to your content
- Getting your content noticed
Course Content
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Academy Topics
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Pre-Assignment
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Pre-Assignment
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Getting to Know the Web
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Web Writing Is Not The Same!
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Pre-Assignment Review
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Working with a Designer
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It's Work to Influance Others
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Creating Your Content
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Writing Eye-Catching Headlines
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Tips for Creating Great Headlines
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Writing Content
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Presenting Your Message
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Writing Goals
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Making Connections
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Don't Forget to Proofread and Edit
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Writing For Different Mediums
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Writing for Social Media
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Tips for Various Platforms
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Testing the Waters
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Walk the Talk
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Writing for the Web Review
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Deciding What's Fit to Print
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Adding Audio and Video to Your Content
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Getting Your Content Noticed
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Standing out in Crowds
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Search Engine Optimization
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How It Works
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Optimizing Keywords
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Keywords, Search Terms, and Tags
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Tips and Tricks
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Develop a Search Terms List
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Balancing SEO and Word Stuffing
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Making Connections
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Sharing your Content
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Summary
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Recommended Reading List
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Personal Action Plan
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Post Course Assessment
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