Writing Business Plan (BMW05EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Research and analyze the individual components needed for a business plan
- Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
- Explain the purpose and future of your business in easy to understand terms
- Use accounting terms to describe the future for their business
- Describe their marketing, sales, and planning strategies
What Topics are Covered?
- What is a business plan for?
- A general business plan framework
- Identifying your audience
- Gathering and analyzing information
- Defining your company
- Getting to work
- Creating a marketing strategy
- Creating the sales plan
- Developing financial projections
- Putting it all together
Course Content
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Academy Topics
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Pre-Assignment
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What is a Business Plan For?
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A General Business Plan Framework
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Creating a Framework
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Pre-Assignment Review
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Identifying Your Audience
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Who are You Writing For?
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The Rules of Writing
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Gathering and Analyzing Infomation
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GO-PARSE
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PARSE in Action
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Defining Your Company
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Identifying Your USP
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Writing Your Company Description
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Describing Your Products and Services
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Performing a Market Analysis
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Developing an Operations Plan
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Types of Operations
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Getting to Work
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Creating a Marketing Strategy
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Introduction to Marketing
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Analyzing the Competition and Yourself
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Analyzing Distributions Channels
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Creating a Marketing Plan
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Sketching Out the Plan
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Evaluate, Review, and Revise
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Leveraging Social Media
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Creating the Sales Plan
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Building Your Sales Force
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The Sales Cycle
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Developing Financial Projections
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Accounting Terminology
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General Accepted Accounting Principles (GAAP)
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Key Reports
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Financial Projections
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Putting It All Together
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Writing the Executive Summary
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Making a Strong Presentation
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The Finishing Touches
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Reviewing and Revising
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Recommended Reading List
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Post Course Assessment
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Post-Course Assessment
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