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Business Communication

Influence and Persuasion (BCO08EO)

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Instructor

Savvy

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Course Overview

What Will Students Learn?

  • Make decisions about using persuasion versus manipulation
  • Apply the concepts of pushing and pulling when influencing others
  • Describe different techniques for getting persuasive conversationsand presentations underway
  • Make a persuasive presentation by using the 5 S’s
  • Apply storytelling techniques to extend influence.
  • Leverage concepts of neuro-linguistic programming in everyday influence and persuasion

What Topics are Covered?

  • Understanding persuasion
  • Preparing to persuade
  • Getting off on the right foot
  • Presentation strategies
  • Using stories to persuade
  • Using neurolinguistic programming (NLP) techniques

Course Content

  • Academy Topics

    • Course Overview

    • Pre-Assignment

    • Pre-Course Assessment

    • Understanding Persuasion

    • How Persuasion Works

    • Pre-Assignment Review

    • Preparing to Persuade

    • Pushing and Pulling

    • Communicating with Confidence

    • Frame of Reference

    • Getting Off On The Right Foot

    • Building Rapport

    • Matching and Mirroring

    • Pacing

    • Leading

    • Presentation Strategies

    • Five Points For Any Presentation

    • Preparing With The Five S Pattern

    • Using Stories to Persuade

    • The Importance of Story

    • Storytelling Time

    • Using Neuro Linguistic Programming

    • Defening Neuro Linguistic Programming

    • A Brief History

    • Understanding Common NLP Terms

    • Embedding Positive or Negative Commands

    • Influencing Outcomes

    • Recommended Reading List

    • Personal Action Plan

Paid
  • Lessons 28
  • Enrolled 1
  • Skill Beginner
  • Last Update 27/02/2025