Working with the Media: Creating a positive working relationship (BCO12EO)
Instructor
Savvy
Reviews
Course Overview
What Will Students Learn?
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
What Topics are Covered?
- Being Interviewed
- Providing Information to the Media
- Developing a Media Package
- Press Releases
- Developing Media Relationships
Course Content
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Academy Topics
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Learning Objectives
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Pre-Assignment
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Pre-Course Assessment
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Being Interviewed
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As a Media Spokesperson
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Providing Information to the Media
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Security of information and files
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Attribution
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Different types of media
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Developing a Media Package
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Press Releases
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Developing Media Relationships
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Recommended Reading List
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Personal Action Plan
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Post-Course Assessment
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